Social Media Manager

JOB DESCRIPTION

  • Social media strategy
    • Create the social media strategy
    • Create budgets for social media activities
    • Plan social media campaigns
    • Work with internal stakeholders
    • Lead and manage the social media marketing team for your organization
    • Manage change and adopt social media into the corporate culture
    • Work with other marketing branches to integrate different activities

    Social media implementation

    • Manage social media campaigns and day to day activities
    • Manage presence in social networking sites
    • Brand advocacy
    • Community outreach
    • Manage a blogger outreach program
    • Build a brand ambassador network
    • Post and comment on relevant blogs
    • Seed content into social networks
    • Write editorial content
    • Create and upload videos
    • Engage in conversations and answer questions
    • Create and maintain a social media editorial calendar and posting schedule

Social media monitoring

  • Develop benchmark metrics to measure the results of social media programs
  • Analyze and evaluate social media campaigns and strategies
  • Report on effectiveness of campaigns
  • Monitor trends in social media
  • Monitor the activities of main competitors in social media
  • Monitor social space for brand and related topics and conversations
  • Understand how the social media impacts search traffic

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